Why Videos Can Increase User Engagement on LinkedIn?

August 06, 2016   |   August 2016 Bond Updates
Facebook and Twitter have been going all out in the digital video space acquiring streaming rights and looking to create interesting video content. On the other hand, LinkedIn finally seems to be trying to catch up with this new trend. The company recently added new features to its platform where viewers can watch 30 second videos posted by “influencers”. These videos are expected to be crisp and to the point, while addressing a specific question or issue. The company has reached out to a small group of “influencers” who will post these videos. Consumption of videos online has increased significantly in the past few years, with YouTube reporting 50% year on year increase in videos watched on its platform. As LinkedIn finally jumps onto this bandwagon, the new feature should help the company to increase user engagement on its platform. Marketers are shifting their ad spending towards digital videos and LinkedIn should be able to grab a share in this growing video advertising market, driving revenues in the long term.

View more at: http://www.forbes.com/sites/greatspeculations/2016/08/05/why-videos-can-increase-user-engagement-on-linkedin/
 
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