China To Remain A Challenge For Global Beauty Players |
April 10, 2014 | April 2014 Bond Updates |
To counter this strengthening competition from domestic players and retain their market share, global beauty companies have been on an ‘acquire-to-grow’ strategy in the Chinese market. L’Oréal announced its acquisition of Magic Holdings International Limited for $850 million last year, which is the company’s largest acquisition in the Chinese market. |
View more at: http://www.forbes.com/sites/greatspeculations/2014/04/09/china-to-remain-a-challenge-for-global-beauty-players/ |
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