Why McDonald's Is Looking To Track Customer Data |
| April 14, 2017 | April 2017 Bond Updates |
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McDonald’s is planning to use technology to make its interactions with customers more personalized, in a bid to develop a competitive edge over its competitors. By the end of this year, the company’s mobile ordering system will track data around customer habits, |
| View more at: http://www.forbes.com/sites/greatspeculations/2017/04/13/why-mcdonalds-is-looking-to-track-customer-data/ |
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