Why Mattel's American Girl Needs To Bank On Millennial Moms (And Maybe Dads) |
| December 20, 2015 | December 2015 Bond Updates |
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Can the beloved doll brand, which turns 30 next year, maintain relevance and regain sales as its original customers become parents? |
| View more at: http://www.forbes.com/sites/samanthasharf/2015/12/19/how-mattels-american-girl-is-banking-on-millennial-moms/ |
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