Today's Market Puts Financial Advisors and Planners On Notice About Client Loss Aversion |
| May 06, 2015 | May 2015 Bond Updates |
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Perhaps you’ve heard of the Loss Aversion bias, established decades ago, that found individuals tend to feel the pain of a loss about twice as intensely as they feel any upside from a gain. |
| View more at: http://www.forbes.com/sites/ycharts/2015/05/05/todays-market-puts-financial-advisors-and-planners-on-notice-about-client-loss-aversion/ |
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