By now you’ve read the stories. People staring at their phones, trying to capture small digital creatures and walking blindly into traffic. A woman discovering a corpse while hunting for a cartoon on her phone near a river. Groups of gamers congregating near complete strangers’ homes, seemingly at random. All of it, connected to the latest mobile craze courtesy of Nintendo - Pokemon GO. The new virtual, mobile game is getting a tremendous amount of buzz in the media, among users and on Wall Street. In the first week post launch, Nintendo moved from its usual spot around 24th in the LikeFolio Top50 all the way up to 6th-- getting more Twitter mentions of its brands and products than powerhouse companies like Microsoft, Amazon, Netflix and Facebook.
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