In 2015, Keurig's main focus will be on the launch of Keurig Cold in North America. Keurig Cold will be designed to dispense single servings ranging from carbonated drinks to non-carbonated beverages, such as juice drinks and iced teas. There could be a significant upside for Keurig Green Mountain if Keurig Cold turns out to be a bigger than expected segment for the company over the next 5-6 years. Another event that could significantly impact the Keurig's business is the increase in coffee prices.
|