In Wyckoff New Jersey there is a Physical Training center for elite athletes called “DeFranco’s”, owned and operated by legendary hard-core physical trainer, Joe Defranco. “DeFranco’s”, established in 2003 is a mecca for some of the best athletes in the world, which includes over 50 NFL players, Olympic athletes from all over the globe, as well as superstars from the wildly popular sport of mixed martial arts. DeFranco pioneered the warehouse-type training center devoid of juice bars, showers and even air conditioning in which elite athletes “train to failure” for the sole purpose of the love of training and the possibility of becoming a champion in their chosen sports. His hard–core warehouse gym has been named one of the top ten gyms in America by Men’s Health Magazine and featured on such networks as ESPN, The NFL network and Spike TV. I had the opportunity to be featured in a documentary about Defranco’s in a movie called "Strong". His standards could best be summarized by his goal for the athletes he trains, which is prominently displayed on the home page of his website “turn your body into a weapon”.
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