McDonald's Looking To Protect Its Morning Share With New Breakfast Pastries? |
| March 19, 2014 | March 2014 Bond Updates |
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McDonald’s decision to test breakfast pastries also resonates well with the company’s attempt to put a greater emphasis on coffee. Late last year, the company announced that generating more coffee-driven visits will be one of the focus areas in the next 2-3 years. McDonald's drip coffee is popular but there is a scope to increase the sales of its espresso and specialty coffees. |
| View more at: http://www.forbes.com/sites/greatspeculations/2014/03/19/mcdonalds-looking-to-protect-its-morning-share-with-new-breakfast-pastries/ |
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