How Twitter Predicted Chipotle's Failed Turnaround |
| July 12, 2017 | July 2017 Bond Updates |
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It’s been a wild ride for Chipotle, and unfortunately for shareholders, the worst may not be behind them. Keeping a sharp eye on purchase intent mentions and other social data metrics is key, especially as the company begins ramping up its marketing spend for the remainder of the year. |
| View more at: http://www.forbes.com/sites/andyswan/2017/07/11/how-twitter-predicted-chipotles-failed-turnaround/ |
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