Reports suggest that Twitter might launch its app on Apple TV, which will allow users of Apple TV to view Twitter’s live streaming content. While the National Football League games (which Twitter gained live streaming rights for earlier this year) are already available on Apple TV, users need to pay for this subscription and the content is not live. The Twitter app will allow free access to live streaming. This deal can allow Twitter to distribute its content more widely, allowing users to watch its live streaming on television screens. Apple TV’s installed user base is expected to cross 35 million by 2018 and Twitter can get access to this entire user base. As the company looks to distinguish itself among social media outlets and focuses on live streaming content, this wider user base can lead to better monetization of this strategy and higher video advertising revenue.
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