Reports suggest that WalMart‘s is testing a two-day shipping subscription service and building a regional delivery network to take on e-commerce giant Amazon. Two day delivery will be an improvement to its existing ‘Shipping Pass’ program which currently offers three day shipping at a subscription of $49 per month, by providing faster delivery at the same cost. While Amazon is expanding its same day delivery option to several cities, it appears that Walmart is looking to shorten delivery times to compete with the e-commerce player. With cheap prices no longer being enough of a factor to attract consumers, faster and more convenient delivery options are the new battlefield for e commerce retailers. With this new delivery timeline, Walmart’s should be able to compete better with other e-commerce players, in particular Amazon.
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