In addition to being one of the eight companies who are testing the world’s first 3D printer designed for large-scale manufacturing, Nike‘s patents have nearly doubled since 2009 and the company has the third largest U.S. portfolio of design patents. This clearly indicates Nike’s focus on product innovation and technology to create a manufacturing edge for itself. The acceleration of patent filins in the past few months reveals the company’s focus on new ways to manufacture products. Globally, Nike has 19,500 patents and patent applications, which is significantly high when compared to competitors. The comparative number for Adidas is around 2,400. As the company works towards meeting its revenue target of $50 billion by the end of 2020, investment in innovative products and manufacturing techniques will be key to achieve this target.
See Our Full Analysis For Nike
Sustainable Innovation As An Engine For Growth
|