Here's How Amazon Is Looking To Attract Chinese Consumers |
|
August 02, 2016 |
August 2016 Bond Updates
|
While Alibaba might be dominating the Chinese e-commerce market, Amazon is looking at indirect ways to attract to growing Chinese internet buyers to its platform. Recently the company launched a Chinese version of its Japanese e-commerce website Amazon.co.jp on the back of growing demand from Chinese consumers for high quality Japanese goods. While foreign products are popular in the region and Alibaba’s Tmall hosts stores for several popular foreign brands including Macy’s and Costco, Amazon is looking to capture the trend where consumers prefer to purchase even daily need items such as baby food and toothpastes manufactured in Japan. The quality of domestic products is not appealing to a section of consumers who prefer to make annual trips to Japan to stock up necessary products. Amazon’s Japanese website is proving to be attractive to these consumers as it caters to a segment where Alibaba’s Taobao (which has domestic product) and Tmall (which mostly hosts premium foreign brands) fall short. Amazon’s initiatives to make it convenient for Chinese shoppers to transact on its Japanese website will ensure that it indirectly gets a share in the growing Chinese e-commerce market which is likely to reach $1.21 trillion by 2017.
|
|
View more at: http://www.forbes.com/sites/greatspeculations/2016/08/01/heres-how-amazon-is-looking-to-attract-chinese-consumers/
|