Investors eyeing a purchase of Coach (NYSE: COH) shares, but cautious about paying the going market price of $48.44/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2016 put at the $30 strike, which has a bid at the time of this writing of $1.50. Collecting that bid as the premium represents a 5% return against the $30 commitment, or a 2.2% annualized rate of return (at Stock Options Channel we call this the YieldBoost).
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