Walt Disney‘s theme park debut in China is off to an encouraging start as tickets for the opening day (June 16) were sold out within a few hours of being available on its official website. Disney resort hotels for the new Park are fully booked in the first two weeks of opening, indicating strong interest by customers in Shanghai. While the Shanghai theme park is three times the size of Hong Kong Disneyland, its tickets are priced 20% lower than the latter. The company management believes that China is a huge growth opportunity for Disney. Based on the initial response, it appears that the Shanghai opening could provide asubstantial boost to the Disney’s Theme Park segment’s revenues in coming years
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