Alight Analytics Announces New Client: Marsh U.S. Consumer |
| September 10, 2013 | September 2013 Bond Updates |
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Marsh U.S. Consumer has chosen Alight Analytics to provide marketing measurement and web analytics services. (1888PressRelease) Marsh U.S. Consumer, a service of Seabury & Smith, Inc. and a global leader in insurance broking and risk management, has chosen Alight Analytics to provide marketing measurement and web analytics services. Marsh will be utilizing Alight Analytics' full-service marketing intelligence program designed to deliver actionable business intelligence through a team of dedicated analytics professionals and best-in-class marketing intelligence solution. A holistic marketing analytics program will be custom designed and developed for Marsh that will deliver an end-to-end view of marketing performance and drive clear data-driven decisions. "Alight Analytics is proud to be working with Marsh U.S. Consumer," said Matt Hertig, Managing Partner of Alight Analytics. "We are looking forward to helping the team at Marsh build their marketing analytics solution." Alight Analytics, a Google Analytics Certified Partner and Premium Reseller, will utilize Google Analytics as the web analytics solution to capture all website interactions and online marketing responses. This solution will be configured and actively managed by a dedicated team. Alight will also provide its Focus Point Marketing Intelligence Solution to design a real-time customized dashboard to support all marketing analytics KPIs, create a centralized data warehouse solution utilizing database platforms designed for big data, and provide fully integrated data management and reporting resources. Additionally, a dedicated marketing analyst and data scientist will provide full-scale modeling, analysis and forecasting services. Alight Analytics will provide web analytics services to configure, manage, and support all aspects of a robust web analytics implementation strategy, integrated tracking services to design and implement cross-channel media campaign tracking strategies, as well as performance analysis services, KPI development and monitoring, testing and optimization. About Alight Analytics Alight Analytics (www.alightanalytics.com), the premier, independent marketing analytics firm, offers industry leading multi-channel marketing analytics solutions for global marketers. Alight Analytics unites clients' offline and online marketing channel data for a transparent, comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and deliver customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. Alight's team of marketing analysts, data scientists and web analytics experts provide holistic insights and analysis for effective marketing channel optimization. About Marsh U.S. Consumer Marsh U.S. Consumer designs, sells, implements, and administers insurance-related risk management and financial service programs that generate revenue, promote loyalty, reduce costs, and increase efficiency for sponsoring clients. Marsh works with affinity/program businesses to sell and administer insurance products and services on a full-service platform, in addition to providing sales and servicing activities for the high net worth market. Clients include employer groups, associates/membership organizations, financial institutions, transportation/logistics firms, franchise networks and various other corporations and affiliates. |
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