Hear Ye! Hear Ye! We all go through life half-aware sometimes. We have to – there’s so much input these days that if we actually paid attention to it all, we’d be in a straightjacket within weeks. Advertising, social media, music, TV, mobile devices and apps, games, big data, the crazy-quilt cacophony of social media life -- a million voices all competing for our hearts, minds and pocketbooks. It’s all too much to handle. So we don’t. We basically hit the mute button on the vast majority of the sensory tsunami. It’s really a matter of self-preservation.
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